In this course, you will learn about the steps in the sales process and associated deliverables for your company. You will get to know your ideal customer, their needs, and their key purchase drivers. You will also learn about the buyer’s journey and steps in the sales process. As well, you will learn how to build trust with North American customers by following the steps in the sales process and implement an effective sales cadence.

By the end of the course, you will:

• Identify your ideal customer profile for a specific product or service, demonstrating a deep understanding of the target customers’ needs, and key purchase drivers.
• Explain the importance of each stage in the buyers’ journey and follow the steps in the sales process.
• Follow the steps in the sales process to maintain consistency with customers and implement an effective sales cadence. 
• Discuss the factors that affect the buying decision and plan for closing deals.