It’s a common misconception that trademarks are only needed for large companies. For Canadian SMEs, trademark law is a critical component of any brand development endeavor. Embracing it can help your business secure a valuable business asset, but ignoring it can expose your business to risks of infringing other entities’ existing trademark rights.
Legal professionals Lori Hall and Emilie Feil-Fraser from Gowling WLG will walk you through the basics of intellectual property protection and the essentials of trademark law.
This course is part of CITM & Innovation Factory’s series focused on Intellectual Property. Trademark Basics is presented by our partners at Gowling WLG.
