It’s a common misconception that trademarks are only needed for large companies. For Canadian SMEs, trademark law is a critical component of any brand development endeavor. Embracing it can help your business secure a valuable business asset, but ignoring it can expose your business to risks of infringing other entities’ existing trademark rights.
Legal professionals Lori Hall and Emilie Feil-Fraser from Gowling WLG will walk you through the basics of intellectual property protection and the essentials of trademark law.
This course is part of CITM & Innovation Factory’s series focused on Intellectual Property. Trademark Basics is presented by our partners at Gowling WLG.
This course is available exclusively through the OwnershIP program!
OwnershIP by Innovation Factory supports Canadian small and medium-sized enterprises in preparing to develop and protect their intellectual property.
