Bruce is currently consulting technology companies on commercialization and successful go-to-market activities such as business strategy, investor relations, product management, product launch, market research, demand generation, partnering and business development. He has over 25 years of business management expertise in software and hardware companies specialized in the mobility, healthcare and transportation industries. He previously worked as Senior Director, Business Marketing at BlackBerry and is currently involved in consulting with Ontario start-ups in the intelligent transportation software and autonomous vehicle segment.

In this Mentor Moment you will learn why it’s important to:

  1. Understand your customer
  2. Get customer feedback
  3. Identify your customer
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