Prior to establishing Plutus Consulting Group (www.plutuscg.com), John spent over 25 years as a senior executive and CEO in the multinational Food and CPG industries. He successfully launched many recognized new products on three continents, achieving their branding and sales goals. He now guides businesses in monetization of product innovation, business strategy, change management, organizational effectiveness, brand/product positioning, and retail customer development.
In this Mentor Moment, learn why it’s important to:
- Have a clear sense of purpose for your brand
- Do your market research
- Have a clear monetization plan