Join us to get an overview of how large enterprise works so that you are prepared for the journey before it begins.
Startups can feel like they’ve won the day when they convince someone at a potential customer to be their champion, but that is just the beginning. Startups need to understand how their enterprise customers procure goods and services if they want to make it to the finish line.
This session will deliver three key outcomes:
- An understanding of how the enterprise procurement process works;
- A sense for the obstacles one might encounter; and
- Strategies for navigating this setup to get to the final sale.
This session will be helpful for any founder or executive of a startup or a growth company, but it will be especially vital for technology executives to help them understand how enterprises make purchasing decisions.