The IDEA Series

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Course description

The IDEA Series course will help you clearly communicate your value proposition to your target market and validate their experience with your proposed problem and their willingness to pay for your solution. In addition, you will identify and validate each element of your business model, to better allocate your resources in a manageable way. Utilize the Idea Series Innovator Workbook to track your work as you complete the modules.

Tip: Attend Office Hours after each module for feedback from an Innovation Advisor on your work!

Course Content

Module 1: Understanding the Problem
Module 2: Creating a Problem Statement
Module 3: Understanding the Value Proposition
Module 4: Creating a Value Proposition Statement
Module 5: Customer Discovery and Customer Interviews
Module 6: Business Model Canvas
Module 7: Business Model Canvas Validation
The IDEA Series presented by Innovation Factory

The IDEA Series

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Innovation Factory is a not-for-profit business accelerator and a regional innovation centre, serving as the catalyst for technology innovation in Southern Ontario since 2010.

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